3T signs sponsor deal with CSC - Skoda extended contract

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05.01.2008/ Team CSC has signed a sponsorship deal with the New 3T, in a pact that links the historic handlebar brand to the Danish cycling team. Yesterday the Danish branch of Skoda has extended their sponsorship of Team CSC so the team will continue to drive Skodas in 2008.

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Team CSC won the 2007 Pro-Tour Team Classification (© Cyclingheroes)

Bjarne Riis, team owner of the 2007 ProTour winning Team CSC, signed the contract with Rene Wiertz, CEO of the New 3T.

"The New 3T has extremely good products, and that is the key for me. I went to Eurobike this year to look at all the component brands, and 3T stood out. The Ventus aerobar is fantastic, and we're very excited about their other products. We are ready to work with them to create great results and develop new products as well," explains Riis.

Wiertz comments: "Everybody in the cycling world knows how fanatical Bjarne Riis is about the equipment Team CSC uses. So for him to personally pick our products, in the first year of our re-launch, is absolutely brilliant. With Team CSC, we continue 3T's history of working with champions such as Mario Cipollini. We look forward to helping Team CSC succeed with the ultimate performance of our components, and to co-developing new products for the future."

Driving product development at the New 3T is technical director Richard McAinsh. As former head of composites at Ferrari's Formula 1, he is used to the demands of world-class sport:

"Throughout my career in F1 I've worked with the world's most demanding athletes,” says McAinsh. “Michael Schumacher was not easy to satisfy – and I think we did our best to enhance his performance. My 3T engineering team looks forward to repeating that success – both with Team CSC, who are one of the most demanding teams in cycling, and with all our customers in the bike industry."

The Team CSC team bikes, supplied by Cervélo, will be equipped with 3T PRO, Team  and LTD products such as the light and performing Rotundo bars and the super-reliable ARX Team sy stems. Time trials will be ridden with the thinnest and lightest integrated aerobar ever: the monocoque carbon-fiber Venus. 


The Danish branch of Skoda has extended their sponsorship of Team CSC so the team will continue to drive Skodas in 2008.

The collaboration between Team CSC and Skoda began in 2005 and runs alongside the Czech car manufacturer's main sponsorship of Tour de France.

"We have a great partnership with Skoda and of course we're really happy that our contract has been extended. Our sports directors and staff are extremely satisfied with the products delivered by Skoda and we also have a great partnership regarding events, which we look forward to developing even further in the future. It means a lot to us that we create value for Skoda and their brand," says Bjarne Riis about the contract.

"We're happy to extend our contract with Team CSC, because we feel the agreement has been mutually beneficial to both parties. Skoda values ongoing collaborations and our commitment to cycling sport is of great importance to us. Skoda also sponsors the ASO in connection with Tour de France and our partnership with Team CSC fits in perfectly," announced Marketing Manager Peter Lorenzen.

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